The New Phone Book Is Here!
Remember them, phone books? Back then, when the new one was published, you, or someone in your business, would check your listing and your ad if you had placed one. And if, for some reason the listing was wrong, you had to live with it for a year.
Although phone books are passé, there are many online directories that have taken its place. Have you ever “Googled” your business to see how it appears online? If not, here are five directories to get you started.
Google My Business: The search engine giant has a listing service directed at business owners like you. Just visit google.com/business to claim or add your business to Google’s directory. From there, your business location, contact information and services will appear across Google+, Google Maps and gain traction in the search engine’s results. If you don’t want your business address to appear, you can create a page for your product or services only.
MapQuest: Not everyone has a GPS device sitting on their dashboard or built into their console. Mapquest.com offers a listing service for businesses, allowing customers to find you while on the road and in your area. A basic listing on MapQuest will include your business name, address, phone number, website, several business categories and your longitude and latitude. To list your business, visit mapquest.com, and click on the green Sign Up button in the upper left corner.
Yelp: Yelp gets a bad rep among business owners because of unfair—even biased—reviews and customer rants. But there is value in Yelp’s business listings. Visit biz.yelp.com to claim or add your business. Once claimed, however, be prepared to spend time monitoring your company page and addressing any dissatisfaction among your customers.
Bing Place for Business: It’s a good idea to make sure that your business has claimed its listing on all three major search engines. That includes Microsoft’s search engine, Bing. Bing Places for Business allows owners to claim their listing or add their company details. Simply visit bingplaces.com and walk through the steps.
SuperPages: Finally, the Yellow Pages kept up with the digital revolution by building SuperPages. You can claim your business page by entering your phone number at claimlisting.superpages.com. This is also a good listing to spend your time on: Many consumers still consider the Yellow Pages their go-to resource for looking up businesses.
At Cole Gavlas, our advice isn’t limited to financial matters. We’re here to help you with all aspects of running a successful business—even if it’s something as simple as your listing in the phone books of today.