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IRS Warns of Christmas Email Phishing Scams

As the holiday season nears, be on the lookout for email phishing scams that could access your personal data and taxes.

According to an article from CPA Practice Advisor, “The most common way for cybercriminals to steal bank account information, passwords, credit cards or Social Security numbers is to simply ask for them. Everyday, people fall victim to phishing scams that cost them their time and their money”.

The article discusses:

  • How phishing emails can appear

  • The IRS does not ask for personal information via email

  • Using multi-factor authentications

The article continues, “The most common way for cybercriminals to steal bank account information, passwords, credit cards or Social Security numbers is to simply ask for them. Every day, people fall victim to phishing scams that cost them their time and their money”. What steps are you taking to protect your information this holiday season?

To read more, see the full article from CPA Practice Advisor.

World Leaders Are Embracing Bitcoin

Bitcoin has made headlines in the past week as the value skyrockets. How are world leaders responding to the cryptocurrency?

In an article from Business Insider, author James Stafford writes, “Cryptocurrency may be one of the biggest threats to governments, security and the entire financial system that we’ve ever seen. It can help fund terrorism and its anonymity makes it almost impossible to track. Most importantly, it is poised to revolutionize global finance and banking”.

In the article, Stafford discusses:

  • The period of uncertainty is over

  • Threats and opportunities

  • The crypto ‘embrace’ is all about control

  • Investors flock to the future

Stafford continues, “From China and Russia to North America, virtual is the reality. It’s no longer a question of whether cryptocurrency will survive. It’s a question of what it will disrupt on its way to the top of the global finance chain”. The rise of bitcoin has government's attention and they will act. How will this impact your business and businesses throughout the world?

To read more, see the full article from James Stafford in Business Insider.

Using The Right Data to Align Your Products & Services

While raw data is readily accessible in today’s modern world, not every business uses data to enhance a customer’s experience. Businesses can use data to align your products and services.

In an article from Disruption Hub, author Ryan Garner writes, “there is still a lot of debate around the best data source to generate customer and market insights. A lot of the discussion focuses on the limitations of each method; big data vs. survey data, quantitative vs. qualitative. It’s time we transcended our areas of specialism and preference in order to recognise the power of integrated thinking”.

In the article, Garner discusses:

  • All types of data have limitations

  • Integrating big data & survey data

  • Staying in touch with reality

  • The path to human insights

Garner continues, “collecting masses of data will not deliver the best outcome if you are not collecting the right data. Smart teams, using tools that offer the right data, from a mixture of optimal sources is the future of market research”. Is your business currently using data to enhance your products and services?

To read more, see the full article from Ryan Garner in Disruption Hub.

How Can Ecommerce Owners Use the Latest Trends to Their Benefit?

Customers are beginning to expect personalized shopping experiences. Using the latest consumer  trends, ecommerce companies will be able to grow their businesses.

In an article from Entrepreneur, author Thomas Smale writes, “Much has been said about personalization in ecommerce, which more than ever before is shifting toward tailoring the experience to individual customers. This point has been emphasized by thought leaders from across the industry”.

In the article, Smale discusses:

  • Engaging customers early

  • Accepting multiple payment methods

  • Offering a tailored shopping experience

  • Implementing a smart search

  • Embracing AR, AR and VR

Smale continues, “These are exciting times, and there are more opportunities becoming available every single day. It has often been said that we should keep up with the latest developments in tech, but this statement has never been truer. Take the time to learn about the latest trends and best practices in ecommerce, and begin incorporating them into your business where applicable.”. What new practices is your ecommerce business using to grow?

To read more, see the full article from Thomas Smale in Entrepreneur.

Talent and Tech Are How Small Businesses Can Level the Playing Field

Business growth can stall due to lack of identity. Business owners should focus on their strengths while leveraging new technology to create a competitive advantage.  

In an article from Entrepreneur, author Nancy Harris writes, “A recent survey conducted by our company, Sage, found the top challenges for small and medium-sized businesses included domestic competition, new economic policies and regulations, hiring the right talent and finding time to focus on business growth. The people and products needed to overcome these hurdles exist today. Small- and medium-sized businesses just need to know where to start”.

In the article, Harris discusses:

  • Build trust and authentic company culture during the hiring process

  • Adapt operations to a mobile-first workforce

  • Tap into automation to enable growth and innovation

  • Looking towards the future

Harris continues, “ Leaders must think critically about how technologies such as AI and mobile enhancements can help them navigate a new regulatory landscape, cut costs, focus on business growth opportunities and hire the right people. As our recent survey confirmed, small-business owners should recruit strong talent and turn to technology with strong potential to decrease the time spent on administrative tasks”. How does your small business level the playing field?

To read more, see the full article from Nancy Harris in Entrepreneur.

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