Creating Content That Hooks Your Prospects

Getting someone’s attention is hard, and having him or her stay on your page is even harder. While there is a lot of competition out there in terms of search engine optimization, getting someone to revisit your page is the real issue.

In an article from Entrepreneur, author Victor Ijidola writes, “The real ‘seizing of attention’ happens after people click through your headlines and become transfixed by what they’re reading”.

Ijidola’s article discusses:

  • Scatter weird points throughout your content

  • Thinking about how to get weird points to use

  • Highlight your readers’ fears in headlines and subheads

  • How to find your readers’ fears to use in headings and subheadings

  • What happens after you seize people’s attention?

Ijidola continues, “while hitting on just the right headline will move you forward, it's only the beginning. Headlines, in fact, play a major role in getting high CTRs (click-through rates). But, do they keep viewers glued to any page? No”. How can your company use these tips to turn your audience from scanners to readers? 

To read more, see the full article from Victor Ijidola in Entrepreneur.

How to Network, for Those Who Hate to Network

Growing your network is one of the most important skills anyone can have in the business world. But how are you supposed to network when you hate networking? Surprisingly, it is easier than you think!

In an article from Entrepreneur author Jonathan Jarvis writes, “I’ve personally learned that networking is not so bad after all, and it can actually bring you some meaningful, new relationships”.

In the article Jarvis discusses:

  • Setting a goal

  • Play a game for luck

  • Don’t talk about work

  • Slide into a group conversation

  • Follow up

Jarvis continues, “However you choose to connect with new people and build your network, remember this: In an increasingly digital world, taking a step into the physical world for real live relationship-building goes a long way in helping you stand out and forge connections that matter”. How do you use your networking skills to become a better professional?

To read more, see the full article from Jonathan Jarvis in Entrepreneur.

Doing These 5 Things Daily Will Make You More Productive

Business leaders all live busy and sometimes stressful lives. This article from Inc. offers advice for five things you can do daily to help you and your business be more productive.

Author Jordan Scheltgen writes, “To become more productive you need to embrace action as your fuel. Whether you’re a leader within a company or starting a job in corporate America, action is always going to prevail as the preferred course”.

In his article Scheltgen discusses:

  • Time-blocking

  • Using the Pomodoro technique

  • Limit meeting time and frequency

  • Batch your email responses

  • Write a priority list

Scheltgen continues, “Remember being productive doesn’t start with climbing a mountain, it starts with the first step towards the mountain”. How can you be more productive in your business?

To read more, see the full article from Jordan Scheltgen in Inc.

A Benefit for Employees That Matters Even More Than Their Salary

A new study found that many employees believe that paid time off should be included in their benefits package. Although benefits packages differ from business to business, it may satisfy your employees to know that some PTO is available.

In an article from Inc. author Brenda Barbosa writes, “According to a survey by TSheets, 88 percent of the 400 respondents surveyed said employers should offer paid time off, while 63 percent said they would decline a job offer from a company that didn’t”.

Barbosa’s article discusses:

  • Why paid time off is so valued by employees

  • Businesses moving away from traditional benefit packages

  • Paid time off being a sound business investment

Barbosa continues, “Many business owners don’t want to have to police their employees to find out whether or not they’re actually sick”. Instead of policing your employees, paid time off offers a limit to how many days employees can take off while still satisfying your employees. Can you leverage the benefits from paid time off in your business?

To read more, see the full article from Brenda Barbosa in Inc.

5 Ways Going Paperless Will Help Your Business

The era of using paper processes is coming to an end. Businesses are switching to technological advances that allow them to ditch paper. But not every business is opting to get rid of paper processes. Why is that?

In an article from Small Biz Daily author Nick Candito writes, “In many companies the paper trail serves as a de facto process audit and may even be a necessary part of controlling processes. However, paper is almost useless for managing the integrity and reliability of data across multiple teams”.

In the article Candito discusses 5 ways going paperless will help your business:

  • Information security

  • Accessibility

  • Adherence

  • Real-time visibility

  • Optimized performance

Candito continues, “The case of going paperless is not only worth it but essential. Millennials are becoming the workforce standard as the baby boomers leave. The world is changing and so is the competition, and you need to keep up”. How can going paperless improve your business?

See the full article from Nick Candito in Small Biz Daily.

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